Use SEO to Build Personal Brand

Not too long ago, most laypeople outside the advertising and marketing industries had alternative memes for what a “brand” is. Most companies didn’t appreciate the power of branding because there was no statistic or metric to measure a branding campaign’s financial effects. These days, not only are most businesses jumping on the brand bandwagon, but an increasing number of professionals have started to recognize the benefits of brand development as well. There are many search engine optimization tactics that help build personal brands.

It is estimated that 2 billion people will be on the Internet by 2010. As more and more people get online, they realize the importance of managing their presence. Social media profiles, professional and personal websites are all first impressions for anyone looking to win a new client, get involved in conferences, and extensive networking and recruiting. For these purposes alone, it is highly recommended that you keep a firm grip on your online reputation management.

When people research an individual, they usually ‘google’ their name. If a business who was interested in hiring your services were to ‘google’ you, what would be on the first page? Better yet, what would you like to be on the first page, unrelated mentions of your name from college or negative listings? As a professional, there are certain results that you want to pop up: company profiles, a LinkdIn and Facebook page, a professional website, or mentions of awards and achievements you have received. Not everyone is an angel and will naturally have several reputable links sans extra effort, but with some work online, you can ensure a good reputation will proceed you.

There are methods to ensure positive Google SERPs for your name. Creating a blog is an excellent way to build a strong reputation within your industry as an expert. If you have hundreds of subscribers that are reading your content everyday, it is obvious you are someone searchers should be finding online. Make sure that you have an author profile on your blogs, or an author page linked to every blog. Not only will this ensure that you retain credit, but you also are building natural links and give you positive rankings in the search engines.

If you have spoken at conferences, seminars, workshops, or even for the new summer interns, upload your presentation to SlideShare. This is not only another way to share your knowledge with a wider audience, it expands your umbrella of expertise. You may also have a video of the presentation, or you can also export any presentation slideshow into a video file and load it onto YouTube, Viddler, or Vimeo.

This article presents great SEO tactics to build your own personal brand online. There are also ways to use these tactics to ensure online reputation management. If you are a professional in an ever-increasing online industry, you may want to take this advice and run with it. Don’t let complacency smear your personal brand.

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Ethan Luke. search engine optimization - Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.

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