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How To Lure The Best Prospects With Attraction Marketing
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How To Lure The Best Prospects With Attraction Marketing

By: Fontella Williams

Any network marketer with any length of time in business has heard the expression of attraction marketing and if you’ve heard it, but you’re not using it, you're not serious about success! What I’ve found is though most have heard the expression, not many actually comprehend attraction marketing and how it works with “getting” the elite people to acquire your products and join your business.

In its simplest form, the idea of attraction marketing is YOU; branding YOU, Inc. You are branding and promoting you, not your opportunity or network marketing business. You see, with attraction marketing, you don't have to pursue people, they'll pursue you.

Now, why wouldn’t I mention my company first? Isn’t that the whole point, to get people to enroll in my business?

NOPE!

Here's why. Your best prospects are part of a targeted market and that market is other networkers. They could be people who were previously in network marketing before, are currently in it today or actively buying information about it.

Why other marketers?

* Network marketers believe in the industry. They don't need to be convinced like your family or friends.
* Serious network marketers invest in themselves.
* Serious network marketers want success.
* Serious network markteters are ready and willing to buy anything to help them succeed.

Well, this attraction marketing stuff isn't making sense. What would I market to others who are already in a company and won't join me?

Great question!

Permit me to reply with a question; what does every single network marketer need help with? Recruiting customers and prospects, right? Right!

So, market them a complete answer to their problem using an attraction marketing system

You need only to market these two things:

1. You, Inc., because people don’t link up with business opportunities, they join people.
2. Your attraction marketing system because people want solutions!

Lastly, you bring your opportunity into focus as a solution to other problems faced in the industry or with mlm companies specifically. After and only after you share the “How”, do you tell the “Who, What, When, Where and Why” of your business.

This is the polar opposite of how the common networker operates and the usual networker is BROKE, BUSTED and DISGUSTED because they’re still holding onto the traditional ways of network marketing and those ways are DEAD!

The spefcific tools of attraction marketing are:

1. You, Inc. and the value you bring to others – By always learning and possessing a valuable set of skills to offer, having access to tools, systems, and leadership, you are viewed as a leader and leaders are desirable to other hopeful networkers, hence “attraction marketing”.

You have value to give and you give without neediness. You offer leadership by sharing your knowledge with others and directing them to systems and instruction where they can also increase and duplicate success.

2. Lead Capture page – A high conversion site that offers a convincing offer (free information, video, training, etc) in exchange for the prospect’s contact information.

3. Auto-responder – Automated email service that sends targeted follow-up messages to your prospects to cultivate your relationship, provide valuable information that educates, sells your product, service or system all on atutopilot.

4. A Funded Proposal –A funded proposal is simply the art and science of offering a low priced information product that is targeted to your niche market that provides value to your prospect. Generally a training course or ebook which provides a fast, high converting sale for you so you can monetize your list. This way, your business receives ongoing cash and you're getting paid off your prospects even if they don't join your primary business.

5. Affiliate Marketing – Additional services and products you can offer for long-term sales. Will you say more money, more money, more money? Bear in mind, some of them didn't join your primary company, however you’re still making a profit off of them.

Attraction marketing is a powerful way to optimize and leverage your home based business. It will no doubt explode any business. If you want your very own attraction marketing system, fully customized to BRAND YOU, go here NOW ! OR you can continue to R.I.P. with the other average marketers.

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